About Us

The iConnect Agency (formerly Metrics Marketing) is a strategic omnichannel marketing consultancy that helps brands build deeper, more meaningful relationships with today’s diverse, dynamic consumers.

We specialize in blending information, interpretation, innovation, and implementation to deliver campaigns that are as strategic as they are culturally authentic. With a sharp focus on multicultural markets and behavior-based insights, we deliver fully integrated, end-to-end marketing programs that connect, convert, and create lasting value.

Who We Are:
We’re a collective of strategists, creatives, digital experts, media pros, and community connectors driven by one purpose: to help brands show up with intention and intelligence. Our team brings over 20 years of success across healthcare, pharma, beauty, government, education, finance, nonprofit, and more.

We’re relentless in the pursuit of insight, bold in our thinking, and grounded in delivering measurable results. We ask tough questions, take smart risks, and challenge conventions to move your brand forward.

What Sets Us Apart:

• A legacy of results-driven campaigns across industries

• A client-first mindset with a collaborative spirit

• A deep understanding of multicultural audiences

• A balanced blend of creativity and analytics

Whether you're launching a new product, entering new markets, or looking to deepen customer loyalty, we partner with you to make your goals inevitable.